Learn more about our presenters:
Barak Gaster, MD is a dementia expert and primary care physician with more than 20 years experience as a clinician, teacher, and leader in clinic process improvement. A professor of medicine and a member of the leadership committee selected to develop the latest iteration of the CDC’s national Healthy Brain Roadmap, he is also a co-investigator at the UW Alzheimer’s Research Center and has been a member of a Hastings Center Workgroup on ethical issues in dementia. He directs Cognition in Primary Care, a quality improvement initiative to provide primary care with the training and tools they need to improve detection and improve care for people living with mild cognitive impairment and dementia.
Dr. Kyra O’Brien, MD, MS is an Assistant Professor of Neurology at the University of Pennsylvania Perelman School of Medicine. Her clinical practice is at the Penn Memory Center, where she specializes in the diagnosis and treatment of older adults with memory disorders.
She is a health services researcher, examining methods to improve early detection of cognitive impairment and early diagnosis of Alzheimer’s disease in the primary care setting. She is also Medical Director of the Penn Medicine GUIDE program and collaborates with leaders in neurology, geriatrics, and physical and occupational therapy to deliver comprehensive dementia care management services.

Provider Engagement and Marketing Strategies for Patient Recruitment
GUIDE Webinar Session 9